Fund vehicle

Serena Ventures Fund I

Compiled from public sources

Serena Ventures Fund I is the debut institutional venture capital fund raised by tennis champion and entrepreneur Serena Williams. Established in late 2021 and officially announced in early 2022, the fund represents a transition from Williams’ previous angel-investing activities (conducted since 2014) to a structured institutional framework. The fund’s core mission is to empower "overlooked" and underrepresented founders—including women, people of colour, and those with diverse perspectives—who are building technology-enabled products to improve everyday life. It focuses on early-stage opportunities, providing capital and strategic brand-building expertise to companies in the fintech, healthcare, and consumer sectors. The fund leverages Williams' unique global network to provide differentiated deal flow that traditional Silicon Valley firms often miss.

Manager

Serena Ventures

Vintage

2022

Strategy

Venture Capital

Size

$111m

Status

Fully Invested