Transaction

Impacc invests in HustleSasa's operations in Africa

Announced

15 September 2026

Target

HustleSasa Ltd.

Value

Undisclosed

Asset class

Venture Capital

Type

Investment

Instrument

Ordinary Shares (Equity)

Lead investors

Impacc

Investors

Impacc, Undisclosed Investors

Sector

Technology / Internet Software & Services

Markets

Uganda, Kenya, Rwanda, Tanzania, South Africa, Ghana

About the target

HustleSasa Ltd. (HustleSasa) is a Nairobi-based creator-commerce and ticketing platform, founded in 2021. The platform gives event organisers and creators unique digital storefronts to sell tickets, merchandise, and services directly to fans, alongside tools for mobile money and card payments, check-ins, bulk messaging, email campaigns, affiliate marketing, sales analytics, and business financing products. Beyond its ticketing infrastructure, HustleSasa has vertically integrated into owning proprietary live-event properties, including ANZA MMA and Celebrity Fight Nights. The platform now serves more than 4,000 clients across Kenya, Ghana, Tanzania, Rwanda, Uganda, and South Africa, and reports processing over 520,000 tickets across more than 2,500 live events in 2025. HustleSasa is expanding beyond ticketing into a full-fledged fintech platform for creators and event organisers.