Company profile
HustleSasa Ltd.
HustleSasa Ltd. (HustleSasa) is a Nairobi-based creator-commerce and ticketing platform, founded in 2021. The platform gives event organisers and creators unique digital storefronts to sell tickets, merchandise, and services directly to fans, alongside tools for mobile money and card payments, check-ins, bulk messaging, email campaigns, affiliate marketing, sales analytics, and business financing products. Beyond its ticketing infrastructure, HustleSasa has vertically integrated into owning proprietary live-event properties, including ANZA MMA and Celebrity Fight Nights. The platform now serves more than 4,000 clients across Kenya, Ghana, Tanzania, Rwanda, Uganda, and South Africa, and reports processing over 520,000 tickets across more than 2,500 live events in 2025. HustleSasa is expanding beyond ticketing into a full-fledged fintech platform for creators and event organisers.
- Sector
- Technology / Internet Software & Services
- Markets
- Uganda, Rwanda, Tanzania, Ghana, Kenya, South Africa
- Founded
- 2021
- Ownership
- Private
- Stage
- Scale-up
- Capital raised
- $130,000
- Employees
- 11-50
- Business model
- B2B Transactional, Subscription
Products and services
Event Ticketing & Storefronts, Mobile Money & Card Payments, Marketing & Affiliate Tools & Business Financing Products
Transactions
| Date | Transaction | Type | Value | Market |
|---|---|---|---|---|
| 15 Sep 2026 | Impacc invests in HustleSasa's operations in Africa | Venture Capital | Undisclosed | Uganda |
Source: Partner Researchers.