Sun International v Times Square Hotel (Pty) Ltd: company name confusingly similar to TIME SQUARE marks (Companies Tribunal)
- Value
- Undisclosed
- Date
- 1 September 2026
- Status
- Order granted
- Transaction type
- Litigation
- Practice area
- Dispute Resolution and Arbitration, Intellectual Property
- Sector
- Consumer and Retail
- Jurisdiction
- South Africa
- Client
- Sun International (Applicant (successful))
Summary
On 1 September 2026 the Companies Tribunal, presided over by Richard Bradstreet, ordered Times Square Hotel (Pty) Ltd to change its registered name within three months, finding “Times Square” confusingly similar to Sun International’s TIME SQUARE trade marks in classes 41 and 43. If it fails to comply, its registration number will replace its name.
Why it matters
Shows brand owners using the Companies Act name-objection route, rather than infringement proceedings, to remove a confusingly similar company name in hospitality and gaming.
Scope of legal work
Legal representatives were not identified in the report reviewed by The Meridian.
Other parties
Sun International (applicant)
Times Square Hotel (Pty) Ltd (respondent)
Companies and Intellectual Property Commission (respondent)
Sources
Compiled by Meridian from the public announcements and filings listed under Sources.
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