One Retail signs an exclusive master franchise agreement with Spain’s Primor to bring the brand to Morocco

A Moroccan retail platform takes the master franchise for a Spanish beauty retailer in Morocco; African by franchise territory and franchisee domicile.


Coverage: The Meridian legal market record (editorial).

A Moroccan retail platform takes the master franchise for a Spanish beauty retailer in Morocco; African by franchise territory and franchisee domicile.

Record ID TX-AFR-2026-0031
Record type Commercial IP transaction
Transaction type Franchise agreement, Trade mark licence, Know-how licence
IP rights trade mark, know-how, trade secrets
Status Signed
Qualifying date 2026-10-21
Sector Retail · Beauty retail franchising
African markets Morocco
Licensed territory Morocco.
Disclosed value Not disclosed in the sources reviewed.
Evidence Two or more independent secondary sources · 2 source(s)
Last verified 2026-10-25

Parties

  • One Retail (H&S Group) (Morocco): franchisee, licensee
  • Primor (Spain): franchisor, licensor

Key terms

  • Interest: exclusive master franchise; Exclusivity: exclusive; Territorial scope: Morocco

Sources

  1. One Retail to introduce Spain's Primor to Morocco in 2027, Morocco World News, 2026-10-21
  2. Spain's Primor to open first Moroccan stores in 2027 through One Retail partnership, Yabiladi (English edition), 2026-10-22

Part of The Meridian’s Africa IP database. Counts, market breakdowns and rankings are derived from published records only; a record counts once. Corrections: submit evidence.