Venture capital firm
Samata Capital LLC
Samata Capital LLC is a Nairobi-headquartered venture capital and private equity fund management firm dedicated to investing in early-stage, high-growth small and growing businesses (SMEs) across emerging markets. Operating as an active general partner, the firm applies a dedicated gender-lens investment strategy, intentionally backing female-led and gender-diverse entrepreneurial teams to promote economic inclusion and diversity. While maintaining its independent legal operations and managing its original portfolio holdings (such as ReelFruit, Neopenda, and Uncover), Samata Capital partnered with Africa Trust Group (ATG) in October 2023 to form ATG Samata as a joint fund management entity. This joint platform co-manages gender-smart investment vehicles across East and Southern Africa, focusing on high-impact sectors including financial services, agribusiness, consumer products, healthcare, clean technology, and tech-enabled enterprise solutions.
Investment focus
- Sectors
- Agriculture and foodConsumerHealthcareFinancial servicesTechnology
- Stages and strategies
- SeedSeries AGrowth
- Instruments
- Equity
- Regions
- Eastern Africa, Western Africa
- African markets named in public materials
- Kenya
Sources
- Partner Researchers, accessed 14 November 2026