Transaction

Mintoak acquires ICC Loyalty

Announced

4 August 2026

Target

Innovative Consumer Concepts FZE

Value

Undisclosed

Asset class

Venture Capital

Type

Merger/Acquisition(M&A)

Instrument

Ordinary Shares (Equity)

Lead investors

Mintoak

Investors

Mintoak

Sector

Financial services / Digital Banking, FinTech Platforms (Other)

About the target

Innovative Consumer Concepts FZE (ICC Loyalty) is a UAE-based financial technology company specialising in customer loyalty and rewards infrastructure for banks. Established in December 2010 and headquartered in Dubai, with a free-zone registered office in Ras Al Khaimah, the company provides loyalty programme management, an accrual and redemption engine, targeted marketing campaigns and cashback/e-commerce solutions to financial institutions, which in turn serve retail banking consumers. ICC Loyalty states it serves more than 30 banks and 11 million customers across over 10 countries spanning the Middle East, Africa, Eastern Europe and Asia, though named clients identified in public sources are concentrated in the United Arab Emirates.