Transaction

Hatem Dowidar invest in Tactful AI's operations in Egypt

Announced

20 October 2026

Target

Tactful Ltd

Value

Undisclosed

Asset class

Venture Capital

Type

Investment

Instrument

Ordinary Shares (Equity)

Lead investors

Hatem Dowidar

Investors

Hatem Dowidar

Sector

Technology / Consumer Digital Services

Markets

Egypt

About the target

Founded in 2016, Tactful Ltd specialises in next-generation omnichannel customer engagement solutions designed to help businesses deliver seamless, AI-powered interactions across multiple digital platforms. The company was co-founded by Mohamed El-Masry, Sherif Khairalla, and Mohammed Hassan, with the majority of its product development taking place in Egypt, while its legal and operational base is in Cambridge, UK. Tactful’s platform integrates AI-driven customer experience tools that unify communications over websites, social media, WhatsApp, email, and phone, enabling organisations to automate responses and gain insights without requiring coding skills. Initially focused on smart home automation, the company pivoted to simplify customer experience management, serving sectors including retail and financial services. After being acquired by Dstny Group in 2022 as part of their cloud business communications expansion, the founders reacquired Tactful in 2025 to refocus on regional and international growth, particularly targeting markets in the Middle East and Western Europe. Tactful’s strategic emphasis on AI innovation, scalable no-code solutions, and omnichannel engagement platforms positions it as a player in the evolving customer experience technology sector within Europe and beyond.