Transaction

Converted's Acquisition of Mitcha's Operations in Egypt

Announced

9 March 2026

Target

MITCHA

Value

Undisclosed

Asset class

Venture Capital

Type

Merger/Acquisition(M&A)

Instrument

Ordinary Shares (Equity)

Lead investors

Converted

Investors

Converted

Sector

Consumer / E-Commerce, Clothing & Accessories

Markets

Egypt

About the target

MITCHA is an Egypt-based e-commerce platform specialising in curated fashion retail for homegrown designers. Founded in 2018 and headquartered in Cairo, Egypt, the company operates a multi-brand digital marketplace that aggregates over 200 local Egyptian designers, offering products across ready-to-wear, semi-couture, footwear, accessories, and fine jewellery for women, men, and children. Mitcha provides participating designers with access to quality control processes, logistics support, digital marketing infrastructure, and customer service frameworks. The platform serves a consumer audience across Egypt, offering free shipping above a specified threshold and a 45-day return policy.