Company profile
Z.systems
Z.systems is a Morocco-based retail-technology startup founded in 2022 and headquartered in Casablanca, Morocco. The company operates a full-stack B2B2C platform connecting retailers, brands, and consumers in one integrated ecosystem. The platform links brands and distributors directly with independent retailers while offering tools such as product sourcing, loyalty programmes, promotions, and buy-now-pay-later options for end customers. Z.systems is building a digital marketplace designed to bridge the gap between brands, wholesalers, and the more than 126,000 neighbourhood convenience stores, known locally as "hanouts".
- Sector
- Consumer / E-Commerce
- Markets
- Morocco
- Founded
- 2022
- Ownership
- Private
- Stage
- Startup
- Capital raised
- $2.7m
- Employees
- 11-50
- Business model
- B2B2C, B2B Marketplace, Transactional
Products and services
Z Retailers App, Z Brands Platform, Z Coins Loyalty Programme, Z Leaflet Promotions, Buy-Now-Pay-Later (BNPL) for End Customers & Z Digital Services
Transactions
| Date | Transaction | Type | Value | Market |
|---|---|---|---|---|
| 9 Jul 2026 | Renew Capital invests in Z Systems' operations in North Africa | Venture Capital | Undisclosed | Morocco |
Source: Partner Researchers.