Company profile
Yellow Digital Retailers Ltd
Yellow Digital Retailers Ltd is a privately held, technology-enabled consumer finance and retail distribution company founded in 2018 by Michael Heyink and Maya Stewart and initially launched in Malawi. The company operates a digital platform, including its proprietary Ofeefee sales-force application, through which a distributed network of agents provides essential products and asset-backed financing to predominantly low-income and underserved households across sub-Saharan Africa. Its principal offerings include pay-as-you-go off-grid solar home systems and financed smartphones, with customers paying through flexible instalment arrangements.
- Sector
- Consumer / Consumer Lending, E-Commerce, Solar Home Systems
- Markets
- Malawi, South Africa, Uganda, Rwanda, Nigeria, Democratic Republic of the Congo, Madagascar, Zambia
- Founded
- 2018
- Ownership
- Private
- Stage
- Scale-up
- Capital raised
- $19.3m
- Employees
- 201-500
- Business model
- B2C Retail/E-commerce, Transactional, Financial Services
Products and services
Pay-As-You-Go (PAYG) Solar Home Systems, Consumer-Financed Smartphones, Asset-Backed Consumer Financing, Ofeefee Agent & Distribution Platform, AI-Enabled Credit Scoring
Transactions
| Date | Transaction | Type | Value | Market |
|---|---|---|---|---|
| 20 Aug 2026 | Convergence Partners and Susquehanna Sustainable Investments (SSI) invest in Yellow | Venture Capital | Undisclosed | Rwanda |
Source: Partner Researchers.