Company profile

Watu Credit Limited

Watu Credit Limited is a Kenya-incorporated non-bank asset financier providing pay-as-you-go financing for two-wheelers, three-wheelers, and smartphones to entrepreneurs in underserved markets across Africa and Latin America. Founded in October 2015 by Andris Kaneps, the company operates via Watu Holdings Limited (Mauritius) across ten countries, Kenya, Uganda, Tanzania, Rwanda, DRC, Nigeria, Sierra Leone, South Africa, Brazil, and Mexico, financing over six million loans since inception. Watu Credit Limited is the principal Kenya operating entity and holds a Central Bank of Kenya non-deposit-taking credit provider licence issued 5 June 2025. Key sub-brands include Watu Simu (smartphone BNPL) and Watu Gari (car financing).

Sector
Financial services / Consumer Lending, BNPL Providers, MSME Lending
Markets
South Africa, Sierra Leone, Uganda, Nigeria, Rwanda, Kenya, Tanzania, Democratic Republic of the Congo
Founded
2015
Ownership
Private
Stage
Scale-up
Capital raised
$51m
Employees
500+
Business model
B2C Financial Services

Products and services

Motorcycle Financing (boda boda/two-wheeler), Three-Wheeler (tuk-tuk) Financing, Watu Simu (smartphone BNPL financing), Watu Gari (car financing), EV Financing & Watu Shule (road safety training)

Transactions

DateTransactionTypeValueMarket
11 Sep 2026AHL Venture Partners invests USD 7 million in Watu's operations in KenyaVenture Capital$7mRwanda

Source: Partner Researchers.