Company profile

Thumo Global Holdings Incorporated

Thumo Global Holdings Incorporated (Swoop) is a US-incorporated consumer technology startup with operating subsidiaries in Nigeria and Eswatini, specialising in on-demand food delivery and super-app services. Founded in August 2025 by Aubrey Niederhoffer and Edwin Ruiz, the company launched under the Thumo brand in Eswatini before rebranding to Swoop and relocating primary operations to Lagos, Nigeria, in late 2025. Swoop operates an asset-light marketplace model, connecting consumers with local restaurants via a network of independent riders who retain their delivery fees in full; the company generates revenue through restaurant sales commissions and a 7% customer handling fee. The startup completed a USD 7.3 million seed round in April 2026, backed by investors including Long Journey, Variant, Version One, Dune Ventures, Soma Capital, and Zero Knowledge Ventures. The company is currently live in Nigeria (Yaba, Lagos) and Eswatini, with stated ambitions to expand into groceries, ride-hailing, and digital payments as part of a pan-African super-app strategy.

Sector

Consumer / E-Commerce

Markets

Eswatini, Nigeria

Founded

2025

Ownership

Private

Stage

Startup

Capital raised

$7.3m

Employees

11-50

Business model

B2C Transactional, Marketplace

Products and services

Swoop Food Delivery, Swoop Wallet, Swoop Merchant App & Swoop Rider App

Source: Partner Researchers.