Company profile

Playable Factory Yazılım Ticaret A.Ş.

Playable Factory Yazılım Ticaret A.Ş. (Playable Factory) is a Türkiye-based advertising technology company specialising in the creation and distribution of interactive and playable advertising formats for the mobile gaming and broader digital marketing sectors. Incorporated in December 2018 and headquartered in Istanbul, the company provides four core products — Playable, Flex, Ready, and Data, enabling game developers, mobile application publishers, and non-gaming brands to build, customise, and deploy 2D and 3D playable ads without coding expertise. Playable Factory serves over 400 clients globally, including partners such as Zynga and Unilever, and states it has generated over 30 billion ad impressions and created more than 65,000 distinct ad creatives.

Sector

Telecoms and digital infrastructure / Application Software, Digital Advertising Networks

Founded

2018

Ownership

Private

Stage

Scale-up

Employees

51-200

Business model

B2B Subscription, Transactional, Licensing

Products and services

Playable, Flex, Ready, Data

Source: Partner Researchers.