Company profile
Cue Group Holdings Limited
Cue Group Holdings Limited is a holding company for the Cue customer service software business. Founded in 2015 and operationally headquartered in Cape Town, South Africa, the group provides an AI-powered customer engagement platform that combines autonomous AI agents with human support across WhatsApp, web chat, email, SMS and Messenger. The group operates through two direct subsidiaries: Cue Technologies Limited, registered in England and Wales, and Apex Visibility Pty Ltd, registered in South Africa. Cue serves more than 500 business clients across the automotive, retail, insurance, financial services and education sectors in the UK and South Africa. As of July 2026, Cue reported annual recurring revenue growth of more than 160% year-on-year and processed over 500 million customer messages and conversations annually.
- Sector
- Technology / Application Software, Internet Software & Services
- Markets
- South Africa
- Founded
- 2015
- Ownership
- Private
- Stage
- Scale-up
- Capital raised
- $7.5m
- Employees
- 51-200
- Business model
- B2B, B2B2C Subscription, Transactional
Products and services
Cue AI Agents, Cue Live Chat, Cue Chatbots, Cue Broadcasts & Cue Flow Builder
Transactions
| Date | Transaction | Type | Value | Market |
|---|---|---|---|---|
| 14 Jul 2026 | Knife Capital, and FAM Investments Invest in Cue's Operations in South Africa, and the United Kingdom for ZAR 82 million | Venture Capital | $5m | South Africa |
Source: Partner Researchers.