Company profile
Cordia Directions, Ltd.
Cordia Directions, Ltd. is a Japanese venture-building and holding company headquartered in Higashi Murayama City, Tokyo. Founded in 2020, the company's stated model is to launch, advise and invest in businesses that apply existing technology and knowledge to build new industries in emerging markets. Its first and, to date, only disclosed operating venture is Peach Tech Limited, a Kenya-based used-vehicle marketplace trading as "Peach Cars," which Cordia Directions wholly owns.
- Sector
- Consumer / Automobiles, E-Commerce
- Markets
- Kenya
- Founded
- 2020
- Ownership
- Private
- Stage
- Startup
- Capital raised
- $19.8m
- Employees
- 11-50
- Business model
- Transactional
Products and services
Peach Cars Marketplace (via Peach Tech Limited), Advisory & Investment services for SMEs & Research & Analysis services
Transactions
| Date | Transaction | Type | Value | Market |
|---|---|---|---|---|
| 10 Aug 2026 | Japan Finance Corporation and Shoko Chukin Bank invest JPY 600 million in Peach Cars' operations in East Africa | Private Credit | $3.8m | Kenya |
Source: Partner Researchers.