Marriott signs The Ritz-Carlton, Masai Mara Safari Camp and JW Marriott Mount Kenya Rhino Reserve Safari Camp with the Lazizi Group

Two Kenyan safari camps brought under US luxury hotel brands under agreements with a Kenyan developer; African by asset location, partner domicile and territory.


Two Kenyan safari camps brought under US luxury hotel brands under agreements with a Kenyan developer; African by asset location, partner domicile and territory.

Record ID TX-AFR-2025-0061
Record type Commercial IP transaction
Transaction type Franchise agreement, Trade mark licence, Know-how licence
IP rights trade mark, know-how
Status Signed
Qualifying date 2025-02-25
Sector Hospitality · Luxury safari camps
African markets Kenya
Licensed territory Kenya (two properties).
Disclosed value Not disclosed in the sources reviewed.
Evidence Primary source, independently corroborated · 3 source(s)
Last verified 2026-10-25

Parties

  • Marriott International, Inc. (United States): franchisor, licensor
  • Lazizi Mara Limited (Kenya): franchisee, investor
  • Lazizi Solio Limited (Kenya): franchisee, investor

Key terms

  • Interest: brand and management rights; Exclusivity: Not stated by source; Territorial scope: Two camps, 40 tented units in aggregate; Term: Openings August 2025 and early 2026

Sources

  1. Marriott International expands luxury safari portfolio in Kenya with a dual signing of The Ritz-Carlton and JW Marriott Safari Camps, Marriott International, 2025-02-25
  2. New Ritz-Carlton and JW Marriott safari camps are opening in Kenya, The Points Guy, 2025-02-25
  3. Marriott expands luxury safari portfolio in Kenya, Hospitality Net, 2025-02-25

Part of The Meridian’s Africa IP database. Counts, market breakdowns and rankings are derived from published records only; a record counts once. Corrections: submit evidence.