A Senegalese developer takes a UK hotel brand for a Dakar property, IHG's first Holiday Inn in Senegal; African by territory, partner domicile and asset location.
| Record ID | TX-AFR-2025-0033 |
|---|---|
| Record type | Commercial IP transaction |
| Transaction type | Franchise agreement, Trade mark licence, Know-how licence |
| IP rights | trade mark, know-how, trade secrets |
| Status | Signed |
| Qualifying date | 2025-06-19 |
| Sector | Hospitality · Hotel franchising |
| African markets | Senegal |
| Licensed territory | Senegal (one property). |
| Disclosed value | Not disclosed in the sources reviewed. |
| Evidence | Primary source, independently corroborated · 3 source(s) |
| Last verified | 2026-10-25 |
Parties
- IHG Hotels & Resorts PLC (United Kingdom): franchisor, licensor
- Senegindia SA (Senegal): franchisee, investor
- Valor Hospitality Partners: operator
Key terms
- Interest: franchise; Exclusivity: Not stated by source; Territorial scope: Senegal; Term: Opening expected 2027
Sources
- IHG Hotels & Resorts to bring Holiday Inn brand to Senegal, marking strategic expansion in West Africa, IHG Hotels & Resorts, 2025-06-19
- IHG and Senegindia partner to launch Holiday Inn in Dakar, Financial Afrik, 2025-06-20
- IHG to bring Holiday Inn hotel brand to Dakar, Senegal, Hotel Management Network, 2025-06-20
Part of The Meridian’s Africa IP database. Counts, market breakdowns and rankings are derived from published records only; a record counts once. Corrections: submit evidence.
