A South African operator takes the exclusive master franchise for a Korean restaurant brand across South Africa; African by franchise territory, franchisee domicile and market.
| Record ID | TX-AFR-2025-0034 |
|---|---|
| Record type | Commercial IP transaction |
| Transaction type | Franchise agreement, Trade mark licence, Know-how licence |
| IP rights | trade mark, know-how, trade secrets |
| Status | Signed |
| Qualifying date | 2025-11-05 |
| Sector | Food and beverage · Restaurants – master franchising |
| African markets | South Africa |
| Licensed territory | South Africa. |
| Disclosed value | Not disclosed in the sources reviewed. |
| Evidence | Two or more independent secondary sources · 4 source(s) |
| Last verified | 2026-10-25 |
Parties
- Genesis BBQ Group (South Korea): franchisor, licensor
- Good Tree South Africa (South Africa): franchisee, licensee
Key terms
- Interest: exclusive master franchise; Exclusivity: exclusive; Territorial scope: South Africa
- Financial terms as reported: “pay royalties to the Korean company”
Sources
- Genesis BBQ signs deal to open first restaurant in South Africa, The Korea Times, 2025-11-12
- BBQ expands into South Africa, The Korea Herald, 2025-11-12
- BBQ signs master franchise deal with South African partner to expand into Africa, ChosunBiz, 2025-11-12
- Major international fast food franchise coming to South Africa, BusinessTech (South Africa), 2025-11-13
Part of The Meridian’s Africa IP database. Counts, market breakdowns and rankings are derived from published records only; a record counts once. Corrections: submit evidence.
