Venture capital firm

Reflect Ventures

Compiled from public sources

Reflect Ventures is a New York-based venture capital firm that specialises in backing early-stage technology companies in emerging markets, with a high concentration of activity in Africa and South Asia. Founded in 2021, the firm employs a specific investment strategy described as "funding the proven playbook." It identifies successful business models from developed or leading emerging markets (such as neighbourhood store supply chains, trucking marketplaces, and transport ticketing) and invests in founders who are localising these models in underserved geographies. Reflect Ventures operates as a conviction-led partner, offering strategic guidance and access to a global network of advisors to help portfolio companies navigate structural changes in emerging-market supply chains and logistics.