A South African federation grants technical-sponsor and merchandise rights to a global brand for South African national teams; African by rights-holder domicile and market.
| Record ID | TX-AFR-2025-0026 |
|---|---|
| Record type | Commercial IP transaction |
| Transaction type | Trade mark licence, Brand sponsorship and licence, Exclusive licence |
| IP rights | trade mark, design |
| Status | Signed |
| Qualifying date | 2025-10-17 |
| Sector | Sports · National federation kit supply and brand licensing |
| African markets | South Africa |
| Licensed territory | Not separately described in the sources reviewed. |
| Disclosed value | Not disclosed in the sources reviewed. |
| Evidence | Primary source, independently corroborated · 3 source(s) |
| Last verified | 2026-10-25 |
Parties
- South African Football Association (SAFA) (South Africa): licensor, rights holder
- adidas AG (Germany): licensee, sponsor
- Le Coq Sportif (France): licensee
Key terms
- Interest: technical sponsor / trademark licence; Exclusivity: official technical sponsor; Territorial scope: South Africa national teams; Term: Three years from 1 January 2026
Sources
- SAFA announces adidas as new official technical sponsor, South African Football Association, 2025-10-17
- Adidas returns as SAFA kit supplier after Le Coq Sportif exit, Sportcal, 2025-10-17
- SAFA confirm new technical sponsor as Bafana Bafana goes to the 2026 FIFA World Cup, Goal.com (South Africa), 2025-10-17
Part of The Meridian’s Africa IP database. Counts, market breakdowns and rankings are derived from published records only; a record counts once. Corrections: submit evidence.
